Money Matters: The Depth of Wealth – it’s deeper than it looks

In order to succeed in business – you need to make a profit. This seems obvious. However, many entrepreneurs, at one point or another, fail to generate the revenue necessary to make their business flourish.

Why is this?

I’ve come across three main reasons and they are not the ones most often addressed – and yet, they are the ones I’ve seen most often in my 19 years as a business owner.

Struggle #1 – FEAR

Top Reasons Entrepreneurs Struggle Financially - Struggle #1 - FEAR

Here are some of the common fears I see in my business community around success:

  • If I’m successful, I’ll have to turn my back on those I love.
  • I can’t leave anyone… because I fear being abandoned. So I can’t “abandon” anyone else.
  • I have to stay in this dead-end relationship because I don’t want to be alone and I need the financial help.
  • I have to please mom and dad and stay in the family business or profession. If I break free, I am a traitor to the tradition.
  • I will be rejected for speaking my truth. I will be persecuted for living my dreams.
  • I feel guilt for being good at things and the jealousy others direct at me for having so many talents.
  • I can’t ask to be paid… I have to give everything away for free so that I prove my love-ability.
  • I can’t have a loving partner AND a successful business.

Whatever your fears may be, it is vital to write them out, talk them out and find solutions to address them. Our greatest solutions are sometimes found in addressing our fears.

For example, if you fear leaving the family business, sit down with your family and talk through what this would look like. Discuss an exit strategy. Perhaps hire a mediator to help with the negotiations in case people get heated or take things too personally. You CAN do this!

Struggle #2: You Haven’t Found Your Voice

Your throat is the point of manifestation in your body. The areas below your throat prepares you to speak up and speak out… your tribe/family (your legs), your creativity (sacral/pelvic area), your boundaries (solar plexus), your talents and passions (your heart) – all of these areas must be generating positive energy before you will feel safe to share your voice.

Your VOICE is where the “rubber meets the road” in business. Without the ability to do these things with your voice, you are unable to market effectively and if you can’t market

effectively, you are out of business:

  • Describe what you do to help your clients/customers in one minute or less
  • Share your core story in a business presentation
  • Give a compelling stage talk or webinar that sells
  • Know how to write compelling copy (or hire someone and recognize compelling copy)
  • Conduct sales calls
  • Negotiate deals
  • Facilitate meetings and groups
  • Pitch your projects for financing

The ability to “market” means taking your business to “market.” Your voice is your key to marketing success. If you “hate selling” or refuse to market, there is no point to being in business. Unless you can clearly and simply communicate your offer, there is no way to grow or expand as a business person.

Struggle #3: You HIDE

 After addressing your fears and developing your voice, the NEXT BIG STEP is being SEEN. If you play a perverse game of hide and seek with yourself, it becomes very difficult to succeed in business.

Many people hide in business.

Maybe you hide?

Here are some of the ways people hide: 

  • You don’t return phone calls on urgent matters or return paperwork in a timely manner
  • You are routinely late to meetings and appointments
  • You refuse to record videos (even though video converts better than almost anything else in marketing today)
  • You undercharge for your skills
  • You stay in a job you don’t enjoy
  • You refuse to hire more help
  • You don’t delegate enough because if you did – you’d have the space to actually be seen.

Fear. Not Speaking Up. Hiding Out.

Can you relate to these issues? People don’t fail from lack of work ethic or bad ideas. They fail from not moving forward effectively.

I invite you to face your fears, speak your message and get visible.

I promise you it will help your business and even better than that, it will help you have more confidence in the most important person in your life – YOU.

Here are the top three reasons that stop you from asking to be paid for your gifts – and how to start tackling them. They are all various forms of social fears that live deep in our brains, out of the reach of our conscious, strategic mind. When you try to “make a plan” to “conquer your fear,” the action plan doesn’t usually address the fear itself and so the fear wins out.

 Reason #1: Fear of Being Deemed Unworthy or “Not Enough”

If you have this fear, chances are high that you are a perfectionist who has trouble knowing when enough is enough. You take on too many projects, commitments and pursuits. You want to look good, feel good and ‘do good’ at everything! And you want others to notice all that you do and acknowledge you for “being excellent.” You are looking for approval in all the wrong places.

This perfectionism can lead to over-working and doing things you don’t really want to do, making you feel bitter, resentful and exhausted on every level. You may lose touch with your desires and get lost in the obligations and demands of other people. This is a form of sacrifice or servitude and its long-term consequences are often physical, emotional and financial melt-down.

Part of your “obligation” is feeling you must serve anyone who asks, even if they don’t pay because it is your “duty to serve.” You may be using your spiritual gifts but you are giving them away for free or undercharging.

You feel driven to serve humanity and shift global consciousness.

Remedy: Healing can happen if you start setting boundaries and are willing to sometimes endure being told by others that you aren’t “doing enough” – for them. Can you risk this social rejection in order to be paid and to be free to create as you see fit?

Reason #2: Fear of Being Called “Crazy” (aka Loss of Love)

Many women suffer with this fear. Maybe you are afraid that if you reveal your intuitive powers, you will be called out.

You may fear the loss of love from the people around you in the form of criticism and judgment – from strangers to family members – so you twist yourself into a pretzel, stuffing your feelings deep inside that emotional bag you haul around everywhere you go.

You dread the judgment of other people and will do anything to avoid rejection, ridicule, and humiliation. You may even fear persecution for speaking your intuitive truth.

Perhaps as a child, when you dared to point out some sort of dysfunction in your household – abuse, lies, manipulation, half-truths – you were silenced. You might have been punished physically or denied affection and care. Perhaps you were simply told, “That’s not true. You don’t see/hear/feel/know that.” Or maybe you were told, “You’re crazy.”

Since you were dependent upon these people for your well-being, shelter, food and clothing, you learned quickly to keep your intuitive wisdom to yourself and bury it deep inside of you. When we talk about facing our “darkness” – this is the ‘darkness:’ all those emotions we’ve buried inside, out of our own realm of awareness.

Remedy: One day, the stuffed emotions come-a-calling and it’s usually the day we’ve finally mustered up the courage to say “YES” to our spiritual gifts. It can feel like a cruel trick if we are not aware of what is happening.

When we make the move to get paid for our spiritual gifts, all these judged and disowned feelings come racing to the surface to be acknowledged and felt so we can be free. If we are willing to feel our fear and have a good cry, much can be released so we can move forward. I encourage you to tell yourself, “All my parts and all my emotions are welcome here. I’m not crazy. I see/hear/feel/know the truth.”

If you resonate most closely with this fear, it is likely you are not being paid well for your spiritual gifts because you either don’t like to admit they are there or you don’t fully use them in your work for fear of being judged by others. The people around you can’t assess your true talent and ability because you hide it. This affects your ability to get paid!

Reason #3: Fear for Your Safety

This may sound dramatic but I have had hundreds of women raise their hands in unison when I asked from the stage, “How many of you, by show of hands, have feared being persecuted for speaking your truth?”

This is a serious hold back to your success, yes?!

Perhaps you have the fear of being pursued for speaking your truth. This can cause you to feel unsafe in your body and on the planet. You might experience panic and anxiety at the thought of being paid for your spiritual gifts.

Symptoms of this fear can show up if you are working in a career that is a total mismatch to your talents and desires (“playing it safe”). You might not even know what you want because it’s too risky to know what you want. Talk about difficulty getting paid for your spiritual gifts!

Let’s face it – it’s scary to speak our truth. Yet, the truth sets people free, most importantly – YOU.