Today, we are going to talk all about MARKETING with my guest, Lisa Manyon.
Lisa is The Business Marketing Architect and President of Write On Creative. She pioneered the simple 3-step “Challenge. Solution. Invitation.™” framework to create marketing messages with integrity with a focus on PASSION points instead of pain points.
Her content strategy plans are known to help create million-dollar results. Lisa’s philosophies are featured in Inc. Magazine, and multiple #1 international bestselling books including Wonder Women: How Western Women Will Save the World.
On today’s show, Lisa gives us some extremely practical and healthy marketing techniques. I think you’ll love it.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
“Don’t just try to sell people off the bat, though. This is the place where people get stuck.” – Lisa Manyon
- What are common marketing myths
- How to make sales without being sales-y
- Why fear-based marketing is bad
- How to build community through marketing
- Great marketing techniques
- How to market to your ideal clients
“Within your solution what you want to do is tell stories, illustrate case studies, talk about results that you’ve actually gotten for clients, and then you are basically equipping people with the information that they need to do business with you.” – Lisa Manyon
“Be true to you. Stop listening to all the hype and dig into what you really want to achieve and find the right people to help you do it.” – Lisa Manyon